Shortly after Gabriela Hearst announced that she produced the first carbon-neutral runway show with her Spring 2020 collection, Gucci announced that it too was producing a carbon-neutral show during Milan Fashion Week this month. According to Marco Bizzarri, the chief executive of Gucci, Gucci will be the first fashion label to receive ISO 20121 certification for its show, a standard for sustainable event management.
Gucci started an initiative in 2015 to reduce its greenhouse gas emissions by 50 percent by 2025. Most of its emissions (more than 90 percent) come from its supply chain and raw material productions. To obtain this data, Gucci collected data from over 1,000 suppliers around the world for its annual Environmental Profit and Loss statement. One way the company aims to improve its environmental footprint is through its carbon-neutral shows. This does not mean that the company will not longer produce carbon, but rather that it will compensate "for the emissions a business produces by canceling out greenhouse gas emissions somewhere else in the world."
Gucci was one of the companies that signed the Fashion Pact held at the G7 meeting last month in France.
To learn more, read the NY Times article here.